Screenshot of learner categories from the Content Dashboard. Learners are divided in two ways: by individual or group subscription, and by paid or free subscription.

What are the different learner categories that can be filtered for on the Content Dashboard?


All four types refer to people with Premium subscriptions.

  • Individual, Paid learners are "B2C" users. That is, they have a standard account.

  • Group, Paid learners are "B2B" users. That is, they belong to a Business or Enterprise account.

  • Group, Free learners are primarily university students, users from charities supported by DataCamp, and teachers.

  • Individual, Free learners are primarily business users on a trial, and DataCamp employees.

By default, the dashboard shows metrics from all paid learners, since these are the users who contribute to revshare.

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